Are you a contemporary artist? Or maybe an acrylic, or abstract painter? Loving fine arts?
Whatever art you are selling, you definitely need to know some of the best insights and advice from experts when it comes to the harder part – selling your art. In fact, selling the art can be a challenge for many artists.
Our 7 expert tips are here to help you sell your masterpieces.
1. The Customer Is Always First
You are the expert behind your art, but you have to focus on the customer and his attention – just like his perspective on your image. This also means that sometimes, you should use the opportunity to sell your products despite of your looks on it – obviously, if such chance exists.
2. Make It Fun
Discovering a piece of work – bidding – and then buying it – are all exciting phases of buying art for the customer. You should make this fun too, and add up to the thrill of collecting.
3. Stop Chasing Collectors
Collectors are the ideal target audience for every artist or designer. However, your work should tailor to the needs of every customer, and foster interests in the normal people. After all, the world isn’t so full of collectors.
4. Pop Up
Is your gallery too generic? Why not take it to the street?
The empty shop spaces on your street can mean nothing but opportunities for you to sell your work. If you are creative enough, you can make the most of them.
5. Buy Art Yourself
If you don’t buy art, you will never get closer to the perspective of your clients. It’s as simple as that.
6. Think Outside The Box
Selling art is more than just selling – it’s about developing relationships and following up with discussions, projects and emotions.
7. Connect Digitally
Selling art online is a major trend nowadays and a serious growth area for every artist. Creating an online art shop is easy nowadays. Plus, it is the single gallery that works for you 24 hours per day, 7 days a week – and the channel opened to every part of the world.
In the end, every artist knows how to communicate value. And whether this is in a form of an online shop or directly when speaking to your customer, it is the single most important thing of your artwork. Just like every company markets its products, you should know how to market your paintings and sell them at ease.